Our journey from identifying potential to executing business opportunities is a thoughtful, systematic process that sets us apart. Starting with a deep commitment to understanding local markets, we collaborate closely with community leaders in Liberia and Ethiopia to pinpoint the areas where our investments will have the greatest impact.
The process begins with the Discovery phase, analyzing each country’s strengths and needs. This stage is crucial, as it helps us identify opportunities that align with our vision to create sustainable, for-profit ventures that directly benefit the local economy. We also assess existing businesses and untapped potential, considering the resources and talents already present within these nations.
Once an opportunity is discovered, we move into the Investment phase, where we commit significant resources to lay the foundation for success. Importantly, our investments are fully self-funded, ensuring that the profits remain in-country and benefit local communities without external influence or distraction.
Building involves bringing together the right teams, both in the U.S. and on the ground in Africa. From building infrastructure to hiring and training local employees, this phase ensures that the businesses we support can thrive independently under strong local leadership. Throughout, we work side by side with local teams, sharing knowledge and providing hands-on support.
Finally, Retention ensures that all profits, talent, and resources remain in Africa, reinvested back into the communities where they belong. This cycle of discovery, investment, execution, and retention creates a system of continuous improvement that maximizes the impact on local economies.
Our investment process is not just about creating profits; it’s about fostering long-term prosperity for the people of Africa.