So Good Products

Affordable cleaning, powerful branding, and a bold new future.
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Background

So Good is a Liberian-made cleaning brand offering bar soap, liquid soap, and disinfectants. Known for quality and reliability, it serves local families and small vendors.

Baurau helped the company scale its potential by providing targeted support to sharpen its brand, improve sourcing, and boost production.

Objectives

  • Scale a trusted local brand
  • Improve sourcing and supply
  • Boost production with new equipment
  • Build digital storefronts and tools
  • Enable job creation and growth

Augustine S. Geedeh

Founder & General Manager
Augustine launched So Good in 2023 to fill a gap in affordable, high-quality local soaps. Backed by hands-on training and a business mindset, he’s building a brand ready to lead Liberia’s homecare market.

From Support to Impact

Branding Development

A bold new identity system—logo, colors, packaging, and POS—designed to elevate shelf appeal and customer trust.

Digital Presence

A modern, mobile-friendly website for outreach, pre-orders, and future retail growth.

Operational Strengthening

Bulk material sourcing and supply chain upgrades now keep production consistent and scalable.

Progress in Motion

So Good is now positioned to grow, employ, and lead with a modern brand, stronger operations, and digital reach—all while staying proudly rooted in Liberia.
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